While initial reactions to Ranbir Kapoor’s portrayal in Ramayana have been mixed, the makers show no signs of slowing down their promotional campaign. From unveiling new posters to collaborating with global YouTube sensation MrBeast, producer Namit Malhotra is leaving no stone unturned to ensure audiences get a glimpse of the epic theatrical experience the film promises to deliver.
‘This Is Our Rama’ BTS Creates Buzz
The newly unveiled behind-the-scenes footage, titled ‘This Is Our Rama’, has already created a strong buzz online. The video offers an exclusive look into the making of Ramayana, showcasing Ranbir Kapoor’s striking transformation into Lord Rama. The sheer grandeur of the project, coupled with the extensive visual effects work and painstaking attention to detail, has left fans intrigued about the final product.
Visual Spectacle in the Making
The BTS footage reveals the massive scale of production that has gone into Ramayana. From elaborate set designs to complex action choreography, every frame demonstrates the ambition behind what is being touted as one of the most expensive Indian films ever made. Ranbir Kapoor’s dedication to embodying Lord Rama is evident throughout, with the transformation involving intricate costume work, prosthetics, and performance preparation.
Countdown to Diwali 2026 Release
Mounted on a reportedly earth-shattering budget, Ramayana features Ranbir Kapoor, Sai Pallavi, and Yash in pivotal roles. The film is written and directed by Nitesh Tiwari, whose previous works include critically acclaimed films like Dangal and Chhichhore. Following the trailer launch at San Diego Comic-Con and the recent release of first single "Jai Jai Ram", this BTS video marks another significant milestone in the promotional campaign leading up to the film’s Diwali 2026 release.
